The 2015 Africa Showcase in the UK & Ireland had a distinctly different approach; a reinforced partnership with Atta, a new buyer facilitator and an enhanced exhibitor list designed to appeal to top African specialists. As Africa’s number 1 source market, the United Kingdom forms a fundamental part of most African products’ international marketing strategies making it an essential showcase for On Show Solutions to offer as part of our tourism calendar. The Africa Showcase is designed for travel specialists who book holidays to Africa, to discover new hotels and safari products and learn the latest trends to increase sales. As a mature market, the UK and Irish travel trade enjoyed the opportunity for one-on-one meetings with products from Southern and East Africa, incorporating offers from 12 African countries.
On Show Solutions is again pleased to partner with Atta and have the support of Orbital Communications in putting the 2016 series of events together.