It is always exciting to launch a new roadshow and to fulfil our quest to promote tourism to Africa. After six years participation at ITB Asia and numerous requests for a roadshow in the region, the 2015 Africa Showcase in SE Asia delivered a successful series of events in Malaysia, Singapore and Indonesia. We are pleased to have had the support of the National Department of Tourism and South African Tourism who actively participated in the roadshow. This is evidence for us of the potential value that our African tourism sector sees coming from South East Asia. The events in 2015 were opened by the South African Missions in each country with an official address by the South African Deputy Minister of Tourism, Ms Tokozile Xasa.

Our official airline partner, South African Airways, offered valuable support and special fares for exhibitors. The national carrier also sponsored an international SAA flight at each event for the lucky recipient of an African holiday.  ‘It is a great opportunity to have the delegates and the potential S.E. Asian agents sit together,’ commented Bernard Lee, Regional Sales Manager for South African Airways. ‘This offers synergy to promote African tourism in SE Asia. I am sure the SE Asia agents learnt a lot from our professional advice and we hope to host a similar workshop in 2016 and 2017.’

Our facilitator Shiela Gomez from SG Luxe Collection is instrumental in attracting the right buyers to our events.




Back to projects