This year we celebrate 5 years of the annual Africa Showcase in Russia!

If you offer wildlife, beach, adrenaline activities, wine/gourmet tourism or sophisticated shopping, then this roadshow will help you tap into the lucrative Russian-speaking market.

‘I am encouraged by the growth of confidence and knowledge of the Russian travel trade. When we started with the first Africa Showcase in 2010 communication was difficult, both due to language and because Africa is such a complicated destination to sell. The majority of Moscow operators booked via Russian DMCs in Africa, who guided them. Now we are seeing more and more operators desiring to work directly with African inbound agencies and hotel groups. It feels like linguistic/cultural barriers are coming down, which is a great feeling.’ Paddington Tucker, our partner at Travel Advance

Next edition: August 2015

2014 exhibitor handout


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